{"title":"All","description":null,"products":[{"product_id":"niche-hat","title":"The Niche Hat","description":"\u003cp\u003e\u003cstrong\u003eThe piece that started it all.\u003c\/strong\u003e A washed navy cotton cap with a structured crown and flat brim — broken-in color and vintage character, like it's already spent a few summers on the water. No costume, no souvenir-shop shine. Just the hat you grab on the way out the door.\u003c\/p\u003e\u003cp\u003eThe first run sold off the truck at Nobadeer. This is what's left of the navy — limited run, and when it's gone, this colorway doesn't come back.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWashed 100% cotton\u003c\/li\u003e\n\u003cli\u003eStructured crown, flat brim\u003c\/li\u003e\n\u003cli\u003eFit note: runs a touch roomy — the adjustable back strap dials it in. One size fits most.\u003c\/li\u003e\n\u003cli\u003eLimited run. No restocks.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Navy \/ 35","offer_id":43030254846000,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"Navy w\/ rope \/ 35","offer_id":43030254878768,"sku":null,"price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/2427\/8832\/files\/IMG-3458.jpg?v=1783388762"},{"product_id":"summer-henley","title":"Summer Henley","description":"\u003cp\u003e\u003cstrong\u003eLast 2 — White, size S. When they're gone, they're gone.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEffortless summer style meets everyday comfort. This lightweight henley breathes beautifully and keeps that soft, lived-in feel from the first wear — built for beach days, boat nights, and everything in between.\u003c\/p\u003e\u003cp\u003eMissed your size? Join the \u003cstrong\u003eFounders Club\u003c\/strong\u003e at the bottom of the page for first access to restocks and new drops.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Blue \/ L","offer_id":43024544432176,"sku":null,"price":59.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ S","offer_id":43030254682160,"sku":null,"price":59.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ M","offer_id":43030254714928,"sku":null,"price":59.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ XL","offer_id":43030254747696,"sku":null,"price":59.0,"currency_code":"USD","in_stock":false},{"title":"White \/ L","offer_id":43024544399408,"sku":null,"price":59.0,"currency_code":"USD","in_stock":false},{"title":"White \/ S","offer_id":43030254583856,"sku":null,"price":59.0,"currency_code":"USD","in_stock":false},{"title":"White \/ M","offer_id":43030254616624,"sku":null,"price":59.0,"currency_code":"USD","in_stock":false},{"title":"White \/ XL","offer_id":43030254649392,"sku":null,"price":59.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/2427\/8832\/files\/Upload-from-mobile-1778362874_IMG_2400.png?v=1778362896"},{"product_id":"the-heritage-anchor-tee","title":"The Heritage Anchor Tee","description":"\u003cp\u003e\u003cstrong\u003eSOLD OUT.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Heritage Anchor Tee brings together classic New England style and old-school Americana. Cut from heavyweight cotton with a relaxed, boxy fit — built for boat days, bonfires, and everything in between.\u003c\/p\u003e\u003cp\u003eWant in on the next run? Join the \u003cstrong\u003eFounders Club\u003c\/strong\u003e at the bottom of the page for first access before restocks and new drops go public.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":43030249472048,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":43030249504816,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":43030249439280,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":43030249537584,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/2427\/8832\/files\/Upload-from-mobile-1778543330_IMG_2412.jpg?v=1778543344"},{"product_id":"island-dead-tee","title":"The Dead Island Tee","description":"\u003cp\u003e\u003cstrong\u003eSOLD OUT — first run gone.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA nod to island summers, late nights on the porch, and the kind of stories that only happen on Nantucket. The Dead Island Tee is cut from heavyweight cotton with a relaxed fit — made to be worn hard, washed soft, and kept for years.\u003c\/p\u003e\u003cp\u003eThe first run went off the truck faster than we expected. If you missed it, join the \u003cstrong\u003eFounders Club\u003c\/strong\u003e (email signup at the bottom of this page) — Founders get first access before the next run goes public. When it drops, it won't last long. It never does.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S","offer_id":43036720922672,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":43036720955440,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":43036720988208,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":43036721020976,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/2427\/8832\/files\/Upload-from-mobile-1778691726_IMG_2440.png?v=1778691736"},{"product_id":"burgee-bear-trucker","title":"Dead Flag Trucker","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Dead Flag is for the ones who worked the docks all summer with a bootleg tape deck in the shack — part yacht club, part parking lot. He’s been on a long, strange trip up the coast and decided Nantucket was worth sticking around for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFoam front, mesh back, snapback fit. Built for boat decks, beach lots, and wherever the music takes you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you know, you know. If you don’t, it’s just a really good hat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe details:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eEmbroidered Burgee Bear patch, stitched to hold up to salt and sun\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eClassic trucker silhouette — structured front, breathable mesh\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eOne size, adjustable snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLimited run. When the bear’s gone, he’s gone. We don’t restock, we keep truckin’.\u003c\/span\u003e\u003c\/p\u003e","brand":"New England Niche","offers":[{"title":"Navy on White","offer_id":43407186493488,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Camo","offer_id":43407186460720,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/2427\/8832\/files\/IMG-4408.png?v=1785098673"}],"url":"https:\/\/newenglandniche.shop\/collections\/all.oembed","provider":"New England Niche","version":"1.0","type":"link"}