{"title":"Home page","description":null,"products":[{"product_id":"niche-hat","title":"The Niche Hat","description":"\u003cp\u003e\u003cstrong\u003eThe piece that started it all.\u003c\/strong\u003e A washed navy cotton cap with a structured crown and flat brim — broken-in color and vintage character, like it's already spent a few summers on the water. No costume, no souvenir-shop shine. Just the hat you grab on the way out the door.\u003c\/p\u003e\u003cp\u003eThe first run sold off the truck at Nobadeer. This is what's left of the navy — limited run, and when it's gone, this colorway doesn't come back.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWashed 100% cotton\u003c\/li\u003e\n\u003cli\u003eStructured crown, flat brim\u003c\/li\u003e\n\u003cli\u003eFit note: runs a touch roomy — the adjustable back strap dials it in. One size fits most.\u003c\/li\u003e\n\u003cli\u003eLimited run. No restocks.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Navy \/ 35","offer_id":43030254846000,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"Navy w\/ rope \/ 35","offer_id":43030254878768,"sku":null,"price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/2427\/8832\/files\/IMG-3458.jpg?v=1783388762"}],"url":"https:\/\/newenglandniche.shop\/collections\/frontpage.oembed","provider":"New England Niche","version":"1.0","type":"link"}