{"product_id":"niche-hat","title":"Niche Hat","description":"\u003cp data-start=\"18\" data-end=\"48\"\u003eThe piece that started it all.\u003c\/p\u003e\n\u003cp data-start=\"50\" data-end=\"355\"\u003eThe Niche Hat is the most recognizable drop from \u003ca data-start=\"99\" data-end=\"185\" rel=\"noopener\" class=\"decorated-link cursor-pointer\"\u003eNew England Niche\u003cspan aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" aria-hidden=\"true\" data-rtl-flip=\"\" class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-6d2147a0.svg#304883\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e — the one people ask about, borrow, and don’t give back. Built as the uniform for the brand, it carries the identity of New England summers with a clean streetwear edge.\u003c\/p\u003e\n\u003cp data-start=\"357\" data-end=\"608\"\u003eMade from washed cotton for a broken-in feel from day one, it blends vintage character with a structured flat brim silhouette. Available in deep navy and worn-in brown, it’s designed to feel like something you’ve had forever — even if you just got it.\u003c\/p\u003e\n\u003cp data-start=\"610\" data-end=\"716\"\u003eMinimal, intentional, and slightly nostalgic, it works anywhere: dock, city, campus, or post-row practice.\u003c\/p\u003e\n\u003cul data-start=\"718\" data-end=\"881\"\u003e\n\u003cli data-section-id=\"sgr02n\" data-start=\"718\" data-end=\"754\"\u003eWashed cotton for a vintage feel\u003c\/li\u003e\n\u003cli data-section-id=\"18jvr9l\" data-start=\"755\" data-end=\"783\"\u003eStructured flat brim fit\u003c\/li\u003e\n\u003cli data-section-id=\"1mqed5n\" data-start=\"784\" data-end=\"813\"\u003eAvailable in navy + brown\u003c\/li\u003e\n\u003cli data-section-id=\"1mm625p\" data-start=\"814\" data-end=\"843\"\u003eEveryday, all-season wear\u003c\/li\u003e\n\u003cli data-section-id=\"1t0hqug\" data-start=\"844\" data-end=\"881\"\u003eSignature New England Niche piece\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Navy","offer_id":43030254846000,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false},{"title":"Brown","offer_id":43030254878768,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/2427\/8832\/files\/Upload-from-mobile-1778692408_G57A6993.jpg?v=1778692424","url":"https:\/\/newenglandniche.shop\/products\/niche-hat","provider":"New England Niche","version":"1.0","type":"link"}