Drop 01
A collection built on New England summers, Nescac nights, and everyday pieces that carry the places and people they come from.
Introducing our bestsellers
Meet the founders.
Meet the founders — Whit & Jackson.
Two friends who grew up rowing together in New England and bonded over the mix of classic coastal style and modern streetwear. Whit brings the New England prep influence, Jackson brings the streetwear edge, combining both into what became New England Niche.
Now at Tufts University and CU Boulder, the vision stayed the same: create clothing inspired by island summers, late nights with friends, vintage Americana, and the energy of being young in New England.
Built by us, for the people who get it.