Drop 01
A collection built on New England summers, Nescac nights, and everyday pieces that carry the places and people they come from.
Introducing our bestsellers
Meet the founders.
Jackson and Whit,
Two friends who grew up rowing New England waters and bonded over an unlikely mix: classic coastal style and modern streetwear. Whit brings the New England prep. Jackson brings the street edge. Together, that collision became New England Niche.
Now split between Tufts and CU Boulder, the vision hasn’t moved an inch: clothing inspired by island summers, late nights with friends, vintage Americana, and the energy of being young in New England.
We didn’t summer here. We worked here.
Built by us, for the people who get it.